This jewellery intelligence trend book is a must-have tool to deepen your knowledge of the jewellery industry and shape your forward-thinking strategies. TrendBook 2020+ monitors historical and social changes, the Emerging Phenomena, analyzing how they will influence the jewelry forecasting trends, to guide your business into the future of the market. With it, you can discover the key trends of the upcoming 2020 season, develop your business around them, and stay ahead of the competition.
At VICENZAORO, TRENDVISION reveals the future of jewellery
TRENDVISION Jewellery + Forecasting is the only international research Observatory specialized in the jewellery, watch and fashion accessory sectors.
It was founded in 2010 due to the need to promote new synergies between the production and creative worlds and accept the challenge of a constantly evolving market.
To be precise, TRENDVISION Jewellery + Forecasting investigates and deciphers consumer attitudes with specific focus on style trends, product and market. It studies socio-cultural aspects of art, architecture and fashion, analyzes international luxury market transformation and provides jewellery players worldwide with information and content.
TRENDVISION Jewellery + Forecasting’s services and publications aim at every player in the jewellery world, in other words, the entire production and distribution chain. The objective is to give a detailed analysis of that world starting from the creation phase, with design trends, and going on to manufacturing with information on materials and techniques, market and company positioning analysis and arriving at jewellery sales, including investigations into the various types of consumer.
TrendBook is the most significant expression of TRENDVISION Jewellery + Forecasting: every year, this volume on trends proposes the macro trends that will inspire the jewellery sector 18 months ahead of time, providing an original way to explore the luxury world and encouraging a new visionary approach.
The 2018 trends, presented in the Panorama section of Trendbook 2019+, describe luxury market transformation in three fundamental pillars, to which the evolution of the masculine world is also added.
Fluid & Flexible: agility and elegance merge in a capricious and sculptural style. Diamonds will be the leading players together with gold and platinum, the favoured metals for creating jewellery with a flexible style that twists and wraps around the body.
Funky Town: playful, powerful, hypnotizing and unforgettable. A style that originates from the combination of gold and an infinite array of different coloured stones, from turquoise to black spinel, sapphires and moonstones.
Opulent Asymmetry: unique stones merge with an unconventional style: colours, shapes, patterns and lengths are complementary elements creating minimalist aesthetics, a rebellious spirit or classic, reinvigorating look.
Masculinity Unmasked: men’s aesthetics are undergoing profound transformation. The cancellation of gender stereotypes allows the modern man to express himself freely, celebrating his own revolutionary spirit.